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Digital Marketing Strategy

By Simon Kingsnorth

Product Image: Digital Marketing Strategy

Digital Marketing Strategy

Only 1 item left in stock
Description
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
416
Release Date:
2022-05-03
Publication Date:
2022-05-31
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398605972
ISBN13:
9781398605978
GPSR Manufacturer Reference:
[email protected]
Weight:
657 g
Height:
155 cm
Width:
232 cm
Thickness:
25 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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