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Digital Marketing Strategy

By Simon Kingsnorth

Product Image: Digital Marketing Strategy

Digital Marketing Strategy

Only 1 item left in stock
Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
324
Release Date:
2016-05-28
Publication Date:
2016-05-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
074947470X
ISBN13:
9780749474706
GPSR Manufacturer Reference:
[email protected]
Weight:
524 g
Height:
154 cm
Width:
233 cm
Thickness:
22 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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