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Digital Marketing Handbook

By Simon Kingsnorth

Product Image: Digital Marketing Handbook

Digital Marketing Handbook

Only 1 item left in stock
Description
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
288
Release Date:
2022-01-03
Publication Date:
2022-01-25
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398603392
ISBN13:
9781398603394
Weight:
652 g
Height:
156 cm
Width:
234 cm
Thickness:
19 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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