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Early '70s Radio

By Kim Simpson

Early '70s Radio

By Kim Simpson

- Default Title
Description
Early 70s Radio focuses on the emergence of commercial music radio formats, which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation. Audiences, meanwhile, approached these formats as safe havens wherein they could re-imagine and redefine key issues of identity.
A fresh and accessible exercise in audience interpretation, Early 70s Radio is organized according to the eras five prominent formats and analyzes each of these in relation to their targeted demographics, including Top 40, soft rock, album-oriented rock, soul and country. The book closes by making a case for the significance of early 70s formatting in light of commercial radio today.
Product details
Edition:
1
Number of Pages:
288
Release Date:
2011-09-22
Publication Date:
2011-07-21
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1441157581
ISBN13:
9781441157584
GPSR Manufacturer Reference:
[email protected]
Weight:
622 g
Height:
157 cm
Width:
235 cm
Thickness:
22 cm
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