Green Advertising and the Reluctant Consumer

Name: Green Advertising and the Reluctant Consumer
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kim Sheehan

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Description

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research.
This book was originally published as a special issue of the Journal of Advertising.

Product details

Edition:

illustrated

Number of Pages:

146

Release Date:

2014-09-11

Publication Date:

2014-07-18

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138016543

ISBN13:

9781138016545

GPSR Manufacturer Reference:

[email protected]

Weight:

646 g

Height:

22.1 cm

Width:

28.6 cm

Thickness:

1.3 cm

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