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Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing

By Khan, Muhammad Rahies

Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing Law

Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing

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Description
In today's competitive business environment, the integration of supply chain management and marketing has emerged as a critical driver of operational efficiency. By aligning supply chain processes with marketing strategies, organizations can ensure that product availability and cost-effectiveness complement brand promises and market positioning. This merger enables optimized inventory management, and more responsive demand fulfillment, reducing waste while enhancing value creation. A unified approach to these traditionally distinct functions offers a strategic pathway to maximizing efficiency, agility, and profitability. Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners.
Product details
Binding:
Paperback
Number of Pages:
348
Release Date:
2025-12-17
Publication Date:
2025-12-17
Publisher:
IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:
Original: English
ISBN13:
9798337331102
Weight:
655 g
Height:
178 cm
Width:
254 cm
Thickness:
19 cm
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