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The Worst Hotel in the World

By Kesselskramer

The Worst Hotel in the World Law

The Worst Hotel in the World

Only 2 items left in stock
Description
For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets. The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market: young, cynical, media-savvy backpackers. Since launching the campaign, the hotel's dormitories are rarely empty, not bad for a place that doesn't even guarantee toilet paper. This frank and often humorous collection of the hotel's advertising celebrates everything that's good about a very bad hotel and proves that innovative, successful marketing requires neither a jaw-dropping budget nor a sugarcoated version of the truth
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
280
Release Date:
2009-06-01
Publication Date:
2009-06-01
Publisher:
Booth-Clibborn Editions
Languages:
Original: English
ISBN10:
1861543115
ISBN13:
9781861543110
Weight:
848 g
Height:
184 cm
Width:
246 cm
Thickness:
22 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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