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Experiential Marketing

By Kerry Smith

Experiential Marketing

Only 1 item left in stock
Description
The Most Researched, Documented, and Comprehensive Manifesto on Experiential Marketing Ever Written As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships, and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express, and others—forge the next chapter of marketing as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchors of reinvented marketing mixes. The authors provide unprecedented access to the specific experiential strategies and blueprints used by the world's most powerful brands, many of which are using experiential marketing to generate their biggest customer reach, sales lifts, and marketing ROI ever. Marketers still torn between outdated marketing models and the need to reinvent how they market in today's customer-controlled economy will find the clarity they need to refine their branding strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition to experiential marketing.
Product details
Edition:
1
Number of Pages:
224
Release Date:
2016-06-17
Publication Date:
2016-06-17
Publisher:
John Wiley & Sons Inc
Languages:
Original: English
ISBN10:
1119145872
ISBN13:
9781119145875
GPSR Manufacturer Reference:
[email protected]
Weight:
487 g
Height:
157 cm
Width:
235 cm
Thickness:
17 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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