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If Packaging Could Talk

By Keran Turakhia

If Packaging Could Talk

By Keran Turakhia

0 - Default Title
Description
DISCOVER THE HIDDEN VALUE IN YOUR PACKAGINGPackaging contains massive untapped value and it's time for FMCG brands to think outside the box.The 'internet of things', 'big data' and 'the cloud' are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful toolsRead this book to gain real-life insights that demonstrate how packaging, rather than being a cost, can contribute much more to help your brand survive and thrive in today's competitive marketplaceIn this book book you will discover Keran Turakhia's foolproof methodology for influencing consumers to: React to a pack, Read the pack, Respond to the pack message, Return to the pack, Remember the pack and Recommend the brand and its packaging
Product details
Binding:
Paperback
Number of Pages:
166
Release Date:
2017-10-19
Publication Date:
2017-10-19
Publisher:
Rethink Press Limited
Languages:
Original: English
ISBN10:
1781332290
ISBN13:
9781781332290
Weight:
322 g
Height:
140 cm
Width:
216 cm
Thickness:
11 cm
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