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Category management for the beer beverage product group

By Nikola Keplinger

Category management for the beer beverage product group Law

Category management for the beer beverage product group

0 - Default Title
Description
Internet retail is becoming increasingly important in Austria. The food retail sector is generally a competitive field, so it is not surprising that online food retail, which has been relatively small to date, is gaining momentum. It is difficult to accurately estimate the growth potential, but there is no doubt that it is considerable. The big players in the food retail sector have so far relied on this interesting channel to varying degrees. As a supplier to the retail sector and category captain for the beer beverage group, it is important to integrate this trend into the service as part of channel planning and category management. This paper focuses on the success factors that need to be considered in this context.
Product details
Binding:
Paperback
Number of Pages:
116
Release Date:
2026-02-21
Publication Date:
2026-02-21
Publisher:
Our Knowledge Publishing
Languages:
Original: English
ISBN10:
6209661947
ISBN13:
9786209661945
GPSR Manufacturer Reference:
[email protected]
Weight:
191 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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