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Marketing Research

Product Image: Marketing Research

Marketing Research

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Description
Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context.Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives.This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
592
Release Date:
2006-12-01
Publication Date:
2006-12-11
Publisher:
Cengage Learning
Languages:
Original: English
ISBN10:
1844803279
ISBN13:
9781844803279
Weight:
1522 g
Height:
220 cm
Width:
277 cm
Thickness:
27 cm
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