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Why Populism?

By Paul Kenny

Product Image: Why Populism?

Why Populism?

By Paul Kenny

0 - Default Title
Description
"The rise to power of populists like Donald Trump is attributed to the shifting values and policy preferences of voters-the demand side. Why Populism shifts the public debate on populism and examines the other half of the equation-the supply side. Kenny argues that to understand the rise of populism is to understand the cost of different strategies for winning and keeping power. For the aspiring leader, populism-appealing directly to the people through mass communication-can be a quicker, cheaper, and more effective strategy than working through a political party. Probing the long history of populism in the West from its Ancient Greek roots to the present, this highly readable book shows that the "economic laws of populism are constant." "Forget ideology. Forget resentment. Forget racism or sexism." Populism, the author writes, is not a question of ideology, but of a hidden strategic calculus"--
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
284
Release Date:
2025-07-03
Publication Date:
2025-07-03
Publisher:
Cambridge University Press
Languages:
Original: English
ISBN10:
1009275305
ISBN13:
9781009275309
GPSR Manufacturer Reference:
[email protected]
Weight:
465 g
Height:
152 cm
Width:
229 cm
Thickness:
17 cm
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