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E-Commerce 2018, Global Edition

E-Commerce 2018, Global Edition book

E-Commerce 2018, Global Edition

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Description
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and "Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.
Product details
Binding:
Paperback
Edition:
14
Number of Pages:
912
Release Date:
2018-07-27
Publication Date:
2018-05-03
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
1292251700
ISBN13:
9781292251707
Weight:
2110 g
Height:
208 cm
Width:
256 cm
Thickness:
48 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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