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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual

Marketing Your Library's Electronic Resources: A How-To-Do-It Manual book

Marketing Your Library's Electronic Resources: A How-To-Do-It Manual

Only 1 item left in stock
Description
It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
202
Release Date:
2013-03-14
Publication Date:
2013-03-14
Publisher:
NEAL SCHUMAN PUBL
Languages:
Original: English
ISBN10:
1555708897
ISBN13:
9781555708894
Weight:
512 g
Height:
215 cm
Width:
279 cm
Thickness:
17 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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