Take Your Company Global: The New Rules of International Expansion

Name: Take Your Company Global: The New Rules of International Expansion
Brand: Berrett-Koehler Publishers
SKU: 9781523004430-N
Price: 19.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Nataly Kelly

Only 1 item left in stock

Description

"If you're on the internet, you're global-HubSpot executive Nataly Kelly offers an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about "entering international markets," but today you're global from the moment you create a website. Nataly Kelly, VP of Localization at Hubspot (which operates in more than 120 countries) says now the goal should be market intensification-building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country; RA: real-time analytics-data indicating how your company is currently performing in that market; CA: customer addressability-the measure of your company's ability to address the market, no matter its size. The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities"--

Product details

Binding:: Paperback
Number of Pages:: 240
Release Date:: 2023-09-26
Publication Date:: 2023-09-26
Publisher:: Berrett-Koehler Publishers
Languages:: Published: English, Original: English
ISBN10:: 1523004436
GPSR Manufacturer Reference:: [email protected]
Weight:: 340 g

Condition

Show less

Like new

Items present themselves flawlessly, free of any signs of wear. Your new book may even be unread and your new media comes in impeccable condition, including an undamaged dust jacket or original foil packaging.

Used - like new €19,49

Available immediately

€19,49

Incl. VAT, plus shipping costs

Add to Wishlist

Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€19,49