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Strategic Brand Management: Building Measuring and Managing Brand Equity

Name: Strategic Brand Management: Building Measuring and Managing Brand Equity
Brand: Pearson
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kevin Keller

0 - Default Title

Product details

Edition:: 4
Number of Pages:: 608
Release Date:: 2012-08-10
Publication Date:: 2012-08-10
Publisher:: Pearson
Languages:: Published: English, Original: English
ISBN10:: 0132664259
Weight:: 1361 g

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