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Strategic Brand Management

By Keller, Kevin Lane

Strategic Brand Management Business, Finance & Career

Strategic Brand Management

Only 1 item left in stock
Description
Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
968
Release Date:
2011-12-15
Publication Date:
2011-12-06
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
0273737872
ISBN13:
9780273737872
GPSR Manufacturer Reference:
[email protected]
Weight:
1782 g
Height:
187 cm
Width:
246 cm
Thickness:
55 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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