Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))

Name: Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
Brand: Marketing Science Institute
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kevin Lane Keller

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Product details

Binding:: Paperback
Number of Pages:: 86
Release Date:: 2002-10-01
Publication Date:: 2002-10-01
Publisher:: Marketing Science Institute
Languages:: Published: English, Original: English
ISBN10:: 0965711420
Weight:: 249 g

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