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Marketing Finance

By Keith Ward

Product Image: Marketing Finance

Marketing Finance

0 - Default Title
Description
Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business.Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
362
Release Date:
2003-11-04
Publication Date:
2003-11-04
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0750657707
ISBN13:
9780750657709
GPSR Manufacturer Reference:
[email protected]
Weight:
550 g
Height:
156 cm
Width:
234 cm
Thickness:
20 cm
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