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Data Analytics in Marketing, Entrepreneurship, and Innovation

By Mounir Kehal

Data Analytics in Marketing, Entrepreneurship, and Innovation Law

Data Analytics in Marketing, Entrepreneurship, and Innovation

By Mounir Kehal

0 - Default Title
Description
Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
Product details
Edition:
1
Number of Pages:
194
Release Date:
2021-01-13
Publication Date:
2021-01-13
Publisher:
Auerbach Publications
Languages:
Original: English
ISBN10:
0367184834
ISBN13:
9780367184834
GPSR Manufacturer Reference:
[email protected]
Weight:
461 g
Height:
161 cm
Width:
240 cm
Thickness:
15 cm
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