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Global Business Strategy

By Kazuyuki Motohashi

Global Business Strategy Law

Global Business Strategy

0 - Default Title
Description
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
280
Release Date:
2016-10-12
Publication Date:
2016-10-12
Publisher:
Springer
Languages:
Original: English
ISBN10:
4431562885
ISBN13:
9784431562887
GPSR Manufacturer Reference:
[email protected]
Weight:
480 g
Height:
155 cm
Width:
235 cm
Thickness:
15 cm
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