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AI Strategy for Sales and Marketing

By Katie King

AI Strategy for Sales and Marketing Business, Finance & Career

AI Strategy for Sales and Marketing

0 - Default Title
Description
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape. You'll learn how to: - Apply strategic models to integrate AI across marketing and sales functions- Utilize data-led decision making to enhance customer experience and loyalty- Drive organizational change with AI-driven team development and productivity tools- Manage AI governance and ethical considerations to build consumer trust- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results. Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance
Product details
Edition:
2
Number of Pages:
336
Release Date:
2025-11-03
Publication Date:
2025-11-25
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398622354
ISBN13:
9781398622357
GPSR Manufacturer Reference:
[email protected]
Weight:
669 g
Height:
161 cm
Width:
240 cm
Thickness:
23 cm
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