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AI Strategy for Sales and Marketing
By Katie King
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Description
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
290
Release Date:
2022-01-03
Publication Date:
2022-01-25
Publisher:
Kogan Page
Languages:
Original:
English
ISBN10:
1398602000
ISBN13:
9781398602007
Weight:
656 g
Height:
156 cm
Width:
234 cm
Thickness:
19 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€3,59