Lofton, K: Oprah - The Gospel of an Icon

Name: Lofton, K: Oprah - The Gospel of an Icon
Brand: University of California Press
SKU: 9780520267527-V
Price: 1.53 EUR
Availability: OutOfStock
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By Kathryn Lofton

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Description

"Today on "Oprah,"" intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, "O Magazine," and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 304
Release Date:: 2011-03-02
Publication Date:: 2011-03-02
Publisher:: University of California Press
Languages:: Published: English, Original: English
ISBN10:: 0520267524
ISBN13:: 9780520267527
Weight:: 403 g
Height:: 149 cm
Width:: 228 cm
Thickness:: 27 cm

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