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Why We Resist

Why We Resist book

Why We Resist

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Description
We all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying human truths that reveal why people reject healthcare change. In this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives. Inside, you'll find nine principles of behavioral science that point to new ways to design communications, interventions and programs to help people make better, more confident decisions about their health. All while building the motivation to try and the resilience to try again when they have a setback along the way. Each principle comes with tools, examples, and new ideas to help quickly upskill you and your team on how to use what motivates people to unlock real change.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
138
Release Date:
2019-08-19
Publication Date:
2019-08-19
Publisher:
Syneos Health
Languages:
Original: English
ISBN10:
057854766X
ISBN13:
9780578547664
Weight:
263 g
Height:
178 cm
Width:
251 cm
Thickness:
12 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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