Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds)

Name: Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds)
Brand: West Publishing Co
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kathleen Litman

0 - Default Title

Description

everaging Marketing Innovation for Optimal Results is an authoritative, insider's perspective on pioneering new marketing strategies that directly impact the bottom line of the business. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for exploring innovative solutions by encouraging original thought in the marketing department. Driven by the desire to distinguish your brand in a crowded marketplace, these authors offer tips for identifying new markets, harnessing the power of PR, and building a positive image. From using partnerships to expand your business to embracing social media to acquire a broader audience, these authors also outline how to find and utilize alternative channels to market new products. In these tough economic times, this book provides valuable insight for those looking to position marketing as an integral player in the company s road to success by doing more with less. Highlighting the importance of forging a fresh path rather than following the competition, these authors demonstrate how to plan an approach that makes the most of marketing s imagination. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to enabling innovative techniques throughout the marketing department and beyond. Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and ysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future.

Product details

Binding:: Paperback
Number of Pages:: 121
Release Date:: 2009-03-01
Publication Date:: 2009-03-01
Publisher:: West Publishing Co
Languages:: Published: English, Original: English
ISBN10:: 0314199020
Weight:: 181 g

Buy on Amazon

Currently sold out

Add to Wishlist