Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y

Name: Guerrilla Marketing Effects on Consumer Purchase Intention of Gen Y
Brand: LAP LAMBERT Academic Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Powrani Kathireshan

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Description

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book 'Guerrilla Advertising'. Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of being unconventional.[25] However, it is limited to the streets or public places. Other forms of guerrilla marketing use other media and processes, such as the Internet, to establish communication with the customers.

Product details

Binding:: Paperback
Number of Pages:: 100
Release Date:: 2025-11-03
Publication Date:: 2025-11-03
Publisher:: LAP LAMBERT Academic Publishing
Languages:: Original: English
ISBN10:: 6209190669
ISBN13:: 9786209190667
GPSR Manufacturer Reference:: [email protected]
Weight:: 167 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 6 cm

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