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Brand Global, Adapt Local

By Ray, Katherine Melchior

Brand Global, Adapt Local Law

Brand Global, Adapt Local

By Ray, Katherine Melchior

- Default Title
Description
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
296
Release Date:
2025-06-03
Publication Date:
2025-06-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
139861971X
ISBN13:
9781398619715
GPSR Manufacturer Reference:
[email protected]
Weight:
456 g
Height:
154 cm
Width:
231 cm
Thickness:
21 cm
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