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PUMA - The Graphic Heritage

By Katharina Sussek

PUMA - The Graphic Heritage Books

PUMA - The Graphic Heritage

By Katharina Sussek

Only 3 items left in stock
Description
In 1948, Rudolf Dassler established a sports shoe factory in a small town in Germany with just a few employees. In the decades to follow, his company PUMA grew into one of the world’s most important sports and lifestyle brands. Illustrated with selected objects and images from the corporate archives, this book visually chronicles for the first time this fascinating success story. Over the course of the years, PUMA has written its own unique design history. In this book, the graphic evolution of the global brand is reconstructed piece by piece: from the first letterhead of the early postwar years and global campaigns created by renowned design agencies, to the creation of iconic sneaker lines, such as TRINOMIC or DISC, and innovative typography for football jerseys. With nearly 1,000 rare illustrations, readers gain remarkable insight into the special relationship between sport and design.
Product details
Binding:
Paperback
Number of Pages:
288
Publication Date:
2023-10-01
Publisher:
Optik Books
Languages:
Published: English, Original: English
ISBN10:
3982254256
Minimum Reading Age:
6
Maximum Reading Age:
99
Weight:
700 g
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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