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The Hidden Mechanics of IP
By Kate Wilson
0 - Default Title
Description
Built around the transformative Three Cogs Formula®-Competitive Edge, Competitive Intelligence, and Collaboration-this book offers a practical roadmap for identifying, structuring, and scaling your IP assets. Whether you're a startup founder, business advisor, investor, or seasoned entrepreneur, you'll gain critical insights into:Building and protecting brand value through trade marks, copyright, design registrations, and goodwillLeveraging patents, trade secrets, and licensing agreements to maximise technological innovationEnhancing operations with internal IP systems, SOPs, and franchise-ready documentationUsing IP due diligence, freedom to operate searches, and market validation to avoid costly pitfallsNavigating international IP strategy, enforcement, and collaborative deal-making with confidence
Written with wit, clarity, and real-world case studies-including Coca-Cola®, Nike®, and McDonald's®-The Hidden Mechanics of IP® shows you how to think like an IP strategist and position your business for exponential growth.
Don't leave your best assets vulnerable. Discover the hidden mechanics that power today's most successful brands-and learn how to make them work for you.
Protect smarter. Grow faster. Leverage your IP with confidence.
Product details
Binding:
Paperback
Number of Pages:
212
Release Date:
2025-07-23
Publication Date:
2025-07-23
Publisher:
Kate Wilson
Languages:
Original:
English
ISBN10:
106709332X
ISBN13:
9781067093327
GPSR Manufacturer Reference:
Weight:
402 g
Height:
140 cm
Width:
216 cm
Thickness:
14 cm
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