Understanding the Born Global Firm

Name: Understanding the Born Global Firm
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Neri Karra

- Default Title

Description

Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.

Product details

Edition:

1

Number of Pages:

110

Release Date:

2016-10-12

Publication Date:

2016-10-11

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1138219118

ISBN13:

9781138219113

GPSR Manufacturer Reference:

[email protected]

Weight:

280 g

Height:

145 cm

Width:

222 cm

Thickness:

10 cm

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