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Understanding the Born Global Firm

Product Image: Understanding the Born Global Firm

Understanding the Born Global Firm

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Description
Understanding the Born Global Firm, combines the many different theoretical perspectives on born globals that have been previously researched, providing a unified framework to connect the antecedents, types and outcomes of entrepreneurial activities pursued by such new ventures. A central case study of an international fashion firm which operates in over nine countries, runs through the text, highlighting the formation and success of born-globals and the importance of cultural competence.
Product details
Edition:
1
Number of Pages:
110
Release Date:
2016-10-12
Publication Date:
2016-10-11
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138219118
ISBN13:
9781138219113
GPSR Manufacturer Reference:
Weight:
280 g
Height:
145 cm
Width:
222 cm
Thickness:
10 cm
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