Anthropomorphism and Animism in Advertising

Name: Anthropomorphism and Animism in Advertising
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.

Product details

Edition:

1

Number of Pages:

170

Release Date:

2025-10-16

Publication Date:

2025-10-16

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1041108842

ISBN13:

9781041108849

GPSR Manufacturer Reference:

[email protected]

Weight:

426 g

Height:

161 cm

Width:

240 cm

Thickness:

14 cm

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