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New Product Development for Dummies

New Product Development for Dummies book

New Product Development for Dummies

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Description
Anticipate the needs of your customers and launch your new product or service successfully Know the insider secrets, get your products to market, and make money! Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success. - Develop your NPD strategy - Generate ideas forproducts and services - Understand what your customers really want - Keep projects on track - Have effective cross-functional teams - Collaborate with global partners
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
2007-04-20
Publication Date:
2007-05-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470117702
ISBN13:
9780470117705
GPSR Manufacturer Reference:
Weight:
723 g
Height:
191 cm
Width:
235 cm
Thickness:
21 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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