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Why Customers Choose
By Karina Karn
0 - Default Title
Description
People do not buy consciously. They respond to cues, fast emotional responses, learned habits, social signals and invisible reference points present in the moment of choice. This is why there is no average consumer.
These responses are not random. They are shaped over time by biology and lived experience, which determine what feels safe, familiar, risky or worth choosing before logic ever gets involved, drawing from behavioural science, neuroscience and psychology.
Once you understand this, marketing stops being about saying more and becomes about triggering the right thing. Founders can rethink positioning, messaging and strategy by focusing on what actually moves a person to choose one brand over another.
Product details
Edition:
1
Number of Pages:
110
Release Date:
2026-01-01
Publication Date:
2026-01-01
Publisher:
Accelerating Brands Press
Languages:
Original:
English
ISBN10:
1919349847
ISBN13:
9781919349848
Weight:
399 g
Height:
157 cm
Width:
235 cm
Thickness:
12 cm
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