The Brain Tattoos

Name: The Brain Tattoos
Brand: AMACOM
SKU: 9780814472347-V
Price: 1.53 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Karen Post

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Description

"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand's essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: English
Number of Pages:: 208
Publisher:: AMACOM
Publication Date:: 2004-12-10
ISBN / EAN:: 9780814472347
Weight:: 309 g
Dimensions:: 15/23/1 cm
GPSR Manufacturer Reference:: [email protected]

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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