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The Brain Tattoos

Product Image: The Brain Tattoos

The Brain Tattoos

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Description
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand's essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
208
Release Date:
2004-12-10
Publication Date:
2004-12-10
Publisher:
AMACOM
Languages:
Original: English
ISBN10:
0814472346
ISBN13:
9780814472347
GPSR Manufacturer Reference:
Weight:
309 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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