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Strategy Maps: Converting Intangible Assets into Tangible Outcomes

By Kaplan, Robert S.

Strategy Maps: Converting Intangible Assets into Tangible Outcomes Business, Finance & Career

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

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Description
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
Product details
Edition:
1
Number of Pages:
480
Release Date:
2004-02-01
Publication Date:
2004-02-01
Publisher:
Harvard Business Review Press
Languages:
Published: English, Original: English
ISBN10:
1591391342
ISBN13:
9781591391340
Weight:
867 g
Height:
23.4 cm
Width:
15.8 cm
Thickness:
3.1 cm
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Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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