Nostalgic Branding in the Toy Industry

Name: Nostalgic Branding in the Toy Industry
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Product details

Edition:

1

Number of Pages:

144

Release Date:

2025-04-24

Publication Date:

2025-04-24

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032997990

ISBN13:

9781032997995

GPSR Manufacturer Reference:

[email protected]

Weight:

322 g

Height:

145 cm

Width:

222 cm

Thickness:

12 cm

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