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CSR & Brand Image

By Kalpesh Manseta

Product Image: CSR & Brand Image

CSR & Brand Image

By Kalpesh Manseta

0 - Default Title
Description
Summary of Research on Corporate Social Responsibility (CSR) and Brand Loyalty. Research by Kalpesh Manseta focuses on CSR's impact on brand loyalty. CSR enhances company reputation, trust, and customer support. TATA Motors' product recall affected consumer perceptions of safety and honesty. The study highlights the importance of CSR in competitive markets. Positive CSR information has less impact on brand loyalty than negative CSR issues. Future research may explore demographic variations in CSR impact on brand loyalty.
Product details
Binding:
Paperback
Number of Pages:
112
Release Date:
2025-04-08
Publication Date:
2025-04-08
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6208441625
ISBN13:
9786208441623
GPSR Manufacturer Reference:
[email protected]
Weight:
185 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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