Marketplace Lifestyles in an Age of Social Media

Name: Marketplace Lifestyles in an Age of Social Media
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kahle, Lynn R

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Description

This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 328
Release Date:: 2012-08-28
Publication Date:: 2012-08-15
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 076562561X
ISBN13:: 9780765625618
GPSR Manufacturer Reference:: [email protected]
Weight:: 477 g
Height:: 152 cm
Width:: 229 cm
Thickness:: 18 cm

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