Creating Images and the Psychology of Marketing Communication

Name: Creating Images and the Psychology of Marketing Communication
Brand: Psychology Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kahle, Lynn R.

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Description

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.

Product details

Edition:: 1
Number of Pages:: 442
Release Date:: 2006-01-30
Publication Date:: 2006-01-17
Publisher:: Psychology Press
Languages:: Original: English
ISBN10:: 0805852166
ISBN13:: 9780805852165
GPSR Manufacturer Reference:: [email protected]
Weight:: 787 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 28 cm

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