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Consumer Behavior Analysis

By Wells, Victoria K.

Consumer Behavior Analysis

By Wells, Victoria K.

0 - Default Title
Description
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
266
Release Date:
2024-10-14
Publication Date:
2024-10-14
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032924160
ISBN13:
9781032924168
Weight:
480 g
Height:
174 cm
Width:
246 cm
Thickness:
14 cm
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