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Business Research Methods

By Jyotirmoy Koley

Product Image: Business Research Methods

Business Research Methods

By Jyotirmoy Koley

0 - Default Title
Description
The objective of business research is to systematically, objectively, empirically, logically, and reproducibly discover, analyse, and update information. This encompasses research in areas such as market, operational, financial, human resource, strategic, technological, social, and environmental domains. The primary steps involve problem identification, formulation of research questions, literature review, methodology, design, data collection and analysis, interpretation of results, writing of findings, dissemination of research, and reflection on the process. Defining and identifying the problem are essential initial steps. Methods for problem identification include observation, literature research, consultation, surveys, interviews, policy analysis, and trend analysis. The selection of a research approach is contingent upon the problem, objectives, resources, and data requirements. Measurement involves assigning numbers or symbols to attributes according to specific rules, with the four principal measurement scales being nominal, ordinal, interval, and ratio. Hypothesis testing is a statistical method used to draw conclusions about a population based on sample data.
Product details
Binding:
Paperback
Number of Pages:
84
Release Date:
2025-03-31
Publication Date:
2025-03-31
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6208440254
ISBN13:
9786208440251
GPSR Manufacturer Reference:
[email protected]
Weight:
143 g
Height:
150 cm
Width:
220 cm
Thickness:
6 cm
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