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Rational Madness

By Juuso Kalliala

Rational Madness

By Juuso Kalliala

0 - Default Title
Description
Rational Madness: The Essence of Brand Storytelling is a book for marketing professionals who want to bring their brand to the heart of the conversation and to the center of attention. This book dives into the essence of influence and demonstrates, through concrete examples, that successful (brand) storytelling is always deeply rooted in psychology and in understanding people's deepest motivations.Above all, this book is a tribute to creativity and storytelling. Humanity itself is a story, and we live through stories. Rational Madness is more relevant than ever, as carefully crafted narratives are currently shaping the fate of humankind. We rise and fall by the power of narrative. That's why this is not just a book about marketing; it's a book that believes brands can have an impact on the future of humanity.
Product details
Binding:
Paperback
Number of Pages:
128
Release Date:
2025-12-01
Publication Date:
2025-12-02
Publisher:
Business Expert Press
Languages:
Original: English
ISBN10:
1637429002
ISBN13:
9781637429006
GPSR Manufacturer Reference:
[email protected]
Weight:
198 g
Height:
152 cm
Width:
229 cm
Thickness:
7 cm
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