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BWL-Crash-Kurs Marketing

By Jürgen Pesch

BWL-Crash-Kurs Marketing Law

BWL-Crash-Kurs Marketing

Only 3 items left in stock
Description
Der Band vermittelt in kompakter Form die Grundlagen des Marketing. Themenschwerpunkte sind Marketing-Management und - Forschung, strategisches Marketing, Produkt-, Preis-, Kommunikations- und Vertriebspolitik sowie Marketing-Organisation und -Controlling. Erklärt werden dabei die Denkweisen, Entscheidungstatbestände, Instrumente und Methoden des Marketing. Dieser Titel ist nicht als Dozenten-Freiexemplar erhältlich.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
304
Publication Date:
2010-01-20
Publisher:
UTB GmbH
Languages:
Original: German
ISBN10:
3825227200
ISBN13:
9783825227203
Weight:
479 g
Height:
150 cm
Width:
214 cm
Thickness:
23 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzODI1MjI3MjAz
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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