Publicité et psychologie

Name: Publicité et psychologie
Brand: IN PRESS
SKU: 9782848351728-V
Price: 2.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Julien Vidal

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Description

Les auteurs analysent les effets de la communication publicitaire dans les modes de représentation de l'individu, les stimuli provoqués par l'argumentaire commercial ou le conditionnement affectif du consommateur aux produits et aux marques. Des mécanismes de persuasion jusqu'aux transformations des attitudes sociales. ©Electre 2026

Product details

Binding:

Paperback

Number of Pages:

208

Release Date:

2009-09-21

Publication Date:

2009-09-21

Publisher:

IN PRESS

Languages:

Published: French, Original: French

ISBN10:

2848351721

Weight:

163 g

Height:

180 cm

Width:

120 cm

Thickness:

13 cm

Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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