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Rituals and Routines

Rituals and Routines

- Default Title
Description
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Product details
Edition:
1
Number of Pages:
154
Release Date:
2024-12-09
Publication Date:
2024-12-09
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032889322
ISBN13:
9781032889320
Weight:
457 g
Height:
175 cm
Width:
250 cm
Thickness:
13 cm
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