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The Rhetorics of Popular Culture

The Rhetorics of Popular Culture Books

The Rhetorics of Popular Culture

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Description
"An engaging book that expands the analysis of popular culture and the uses of rhetoric as a methodological tool. In so doing, Root provides readers with an excellent introduction to both fields. Following a brief theoretical introduction, Root applies rhetorical analysis to the fields of advertising, advocacy, and entertainment. Within each of these areas, the reader is presented with a variety of examples that focus on the written, verbal, and visual aspects of rhetoric.... [The] book is an excellent introduction for students in a number of different disciplines, including English, communications, and sociology. Each of the nine substantive chapters is accompanied by a study guide that suggests ways to conduct a rhetorical analysis in that area. Root's writing style is lucid and the text is well organized. Undergraduate readersip."-Choice
Product details
Number of Pages:
192
Release Date:
1987-02-01
Publication Date:
1987-03-12
Publisher:
Praeger
Languages:
Original: English
ISBN10:
35406875720313244030
ISBN13:
9780313244032
GPSR Manufacturer Reference:
Minimum Reading Age:
7
Maximum Reading Age:
17
Weight:
380 g
Height:
14.5 cm
Width:
22.2 cm
Thickness:
1.4 cm
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