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Under the Big Top
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Description
McMullen also seeks to answer the question of how the United States became the most consumer-driven and yet one of the most religious societies in the western world. Early critics and historians of consumer culture concluded that Americans' increasing search for physical, mental, and emotional well-being came at the expense of religious belief, yet evangelical Christianity grew alongside the expanding consumer culture throughout the twentieth century. A study of big tent revivalism helps resolve this dilemma: revivalists and their audiences combined the Protestant ethic of salvation with the emerging consumer ethos by cautiously unlinking Christianity from Victorianism and linking it with the new, emerging consumer culture. This innovative, revisionist work helps us to understand the continued appeal of both the therapeutic and salvific worldviews to many Americans as well as the ambivalence that accompanies this combination.
Product details
Edition:
illustrated
Number of Pages:
242
Release Date:
2015-02-25
Publication Date:
2015-02-25
Publisher:
OUP US
Languages:
Original:
English
ISBN10:
0199397864
ISBN13:
9780199397860
GPSR Manufacturer Reference:
Weight:
576 g
Height:
161 cm
Width:
240 cm
Thickness:
19 cm
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