Economics and Management of Franchising Networks

Name: Economics and Management of Franchising Networks
Brand: Physica
SKU: 9783790802023-G
Price: 1.50 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Josef Windsperger

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Description

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 376
Release Date:: 2013-10-04
Publication Date:: 2004-06-08
Publisher:: Physica
Languages:: Original: English
ISBN10:: 3790802026
ISBN13:: 9783790802023
GPSR Manufacturer Reference:: [email protected]
Weight:: 569 g
Height:: 155 cm
Width:: 235 cm
Thickness:: 21 cm

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