Placeholder text

Go to cart

Media Management

By Ringlstetter, Max Josef

Product Image: Media Management

Media Management

0 - Used - good
Description
As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
Product details
Edition:
1
Number of Pages:
200
Release Date:
2002-12-10
Publication Date:
2002-12-10
Publisher:
Springer
Languages:
Original: English
ISBN10:
3540440054
ISBN13:
9783540440055
GPSR Manufacturer Reference:
[email protected]
Weight:
471 g
Height:
160 cm
Width:
241 cm
Thickness:
16 cm
Buy on Amazon
Currently sold out